Avril + the agricultural sector = a pact of trust

As a farmer, Avril helps me create value on my farm by providing me with visibility and solid, long-term market opportunities. This security is essential: it allows me to maintain agricultural production while investing in diversification, which is vital to the economic stability of farms.

Being supported by a well-structured group like Avril allows us to be part of a more robust and resilient model.

Beyond economic value, Avril makes a concrete contribution to agricultural sovereignty by supporting local production rooted in the regions. It is a way to preserve jobs, skills, and the ability to decide our own production methods.

For me, sovereignty rests on an agriculture capable of creating sustainable value, while respecting economic, social, and environmental requirements.

For me, Avril plays a key role in securing market access in an open global market, while enabling us farmers to capture greater value and ensure the long-term future of our oilseed and protein crops.

By participating in the “Lesieur Huiles Engagées” initiative, I am part of a structured and transparent supply chain where agricultural practices are recognized and made visible all the way to the consumer. This initiative is based on specific commitments regarding French origin, traceability, and better value for rapeseed and sunflower production—all of which are synonymous with recognition and fair compensation. It is a concrete approach that directly links the fields to the bottles of oil and helps create long-term opportunities for our agriculture.

On my farm in Alsace, I see every day the scale of the changes we are facing. Geopolitical turmoil, unfair competition, a lack of vision for agriculture, and the growing impacts of climate change: the effects on the remuneration and recognition of our work are significant and are profoundly shaking up our sense of normalcy. In this context, no farm and no industry can make it on its own.

This is where Avril comes in. From the very beginning, two simple yet powerful ideas championed by its founders have remained at the core of its mission: producers taking control of their own markets, and profits reinvested to improve those markets. Since the agricultural sector is at the heart of Avril’s governance, they ensure that strategic decisions are grounded in the daily reality of our farms while also aligned with a long-term vision.

In these times of crisis, interdependence takes on its full meaning. With a strong industrial presence across the regions and a business model that reinvests its profits in agricultural development, Avril acts as a collective buffer. For farmers, the effects are very tangible: rapeseed and sunflowers are now profitable crops, thanks to the initiatives led and championed by the representatives of oilseed and protein crop producers united within the FOP, which governs Avril. In a strained agricultural landscape, this ability to move forward together, over the long term, fundamentally changes the game.

As a mixed-crop and livestock farmer in Seine-Maritime, and as president of Chambres d’agriculture France, I see it every day: it is essential to link farm competitiveness to the climate transition in order to ensure both their economic viability and their sustainable adaptation to environmental challenges. Avril plays a key role in this regard. By securing market outlets and investing in France’s oil and protein sectors, Avril creates markets, finances projects, and encourages innovation, with gradual support at the local level, enabling farmers to join structured supply chains while seizing new economic opportunities.

By transforming our production, Avril connects the agricultural sector with manufacturers and end customers, fostering more stable incomes. It is this enduring connection to the economic realities on the ground—a connection guaranteed by the four agricultural representatives serving on Avril Gestion’s Board of Directors—that sets Avril apart.

Discussions within the supply chain provide a better understanding of economic balances and their direct effects on our production. This ability to think and act collectively gives farmers concrete tools to defend their supply chains and influence decisions that have a real impact on our farms.
With Avril, I experience a way of working based on mutual respect, trust, and collaboration between farmers and the Group’s teams. This relationship translates into tangible successes, such as the “Vis ma Terre” program, which allows employees to visit our farms and better understand our realities on the ground. This way of working together strengthens collective effectiveness and gives farmers more influence in sector dynamics.