Serving the Earth Opinion

Creating sustainable value for every link in the chain

02.06.25

At Avril, our commitment goes beyond production. We are here to deliver high-value solutions to our partners—farmers, breeders, and industry players—to help strengthen both their competitiveness and long-term resilience.

In a rapidly evolving agricultural and agri-food landscape, expectations are shifting. To meet them, we’ve made a clear choice: placing innovation at the heart of our business, in service of our clients and supply chains. It’s a powerful lever that enables us to combine economic performance, positive impact, and mutual trust.

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Author

Jean-Philippe Puig

CEO of Avril

Supporting farmers committed to transitions

We firmly believe that responsible farming practices deserve both recognition and fair compensation.

With OleoZE, Saipol rewards farmers for producing low-carbon oilseeds. In 2024, the program expanded to new markets in France and abroad—especially in the food and cosmetics sectors, where demand for sustainable seeds is high. In partnership with collecting bodies, over 850,000 tons of seeds have been valorized over the past six years, with more than €24 million redistributed to committed farmers.

With Lesieur, we’re continuing to build sustainable French supply chains through the “Huiles Engagées” initiative. Cœur de Tournesol, Fleur de Colza—these brands embody our goal to connect nutritional quality, environmental responsibility, and fair pay for over 850 farmers. The ISIO4 oil, certified Bleu-Blanc-Cœur, includes French-grown flax supported by 200 producers.

Helping Sustain French Livestock Farming

We believe in livestock farming that is sustainable, profitable, and rooted in local communities.

Over the past three years, our subsidiary Sanders has invested €16 million to support the livestock sector. The result: 1,832 modernization and decarbonization projects, 422 farm creations and transfers supported.

To address the generational shift in farming, we launched the “Matchy” initiative—an innovative service that connects those looking to pass on their farms with the next generation ready to take over. We’re proud to be creating real bridges between generations on the ground.

Innovating for More Responsible Consumption

We innovate to deliver healthier, safer, and more sustainable products.

At MiXscience, we use data to model the nutritional performance of animal feed, with a focus on animal welfare and reducing environmental impact.

In the digital space, Oleon, a leader in plant-based chemistry, is revolutionizing data center cooling with Qloé—a biodegradable, non-toxic fluid that drastically cuts energy use and GHG emissions, while ensuring easy and secure implementation. A tangible example of positive impact in a fast-growing sector.

Each of these initiatives reflects our purpose: Serving the Earth, while staying closely connected to real-world challenges. For the women and men of Avril, this means supporting upstream agriculture, guiding our clients through their transitions, and creating sustainable value at every step.

And we’ll continue doing just that—with ambition, discipline, and confidence.