Vegetable-based chemistry at the forefront of sustainable innovation

Innovation at Avril is oriented towards the environmental transition. The objective is to identify solutions for a more sustainable chemistry. This is Jolee’s ambition.

The Jolee brand, developed by Oleon, is tailored to meet the objectives defined by the EcoBeautyScore consortium, the result of a collaboration since September 2021 of leading players such as L’Oréal, Henkel, LVMH, Unilever, and Natura &Co. The objective: create a standard method of evaluation over the entire life cycle of products, using a uniform scientific rating system enabling consumers to inform themselves about the environmental impact of their products.

Jolee employs alternatives having the best possible environmental record, throughout the production process, from raw material to packaging. In addition, thanks to “Ecolibra,” Oleon’s sustainability rating tool developed by its CSR team, the company is now in a position to make decisions about its entire future innovation process to ensure 100% new products with a sustainability advantage.

Manufacturers and consumers are in search of more responsible products, both for their health and for the environment. The innovations developed by Avril’s entities enable meeting these growing societal expectations. With this in mind, Oleon is breaking new ground by developing innovative processes combining enzymatic chemistry and membrane filtration. An INCITE industrial demonstrator was built by Oleon as part of the ZENITH project, co-financed by the European Commission.

What is at stake? Producing higher quality oleochemical esters for the health and beauty industry using a process that reduces energy consumption and greenhouse gas emissions.